It is Popular
If you are the entrepreneurial type of individual who is also interested in experimenting with the genre which is quite popular at the moment…DocuMystery, also known as True Crime. in short, we are working toward showing that the “DocuMystery” especially when referred to as “True Crime” is a sought after category of television program.
What Can be Done with Something that has a Lot of Interest?
Leveraging what draws in the audience is one of the best ways to doing Community Marketing. When you have a type of video that is popular that you are interested in creating, this can mean that developing their entity could be seen as a form of community or event marketing.
Event or Community Marketing?
Yes. The strategy is much like how big movie companies work in terms of promoting their movies. Often the idea of “special interest” stories, delves into a kind of “behind the scenes” angle in which we learn more about the people involved in doing the project. “Humanizing” the story is what some call it.
But Why DocuMystery and True Crime?
Let’s say you had a business that had an actual brick and mortar location. If this company’s storefront is where the DocyMystery is being filmed, then in a kind of “product placement” can be mentioned several times in interviews and other coverage.
No Longer have to Be Limited to Journalists
Times have changed recently and video channels are taking off and bringing in viewership. If you have your own video channel you can do a weekly, even daily, coverage of your project and where it is being filmed.
Making a Difference is Win-WIn
If your DocuMystery has a topic that intersects with community and helping people, this can actually draw in even more interest.
The Sky is the Limit
As long as you are organized and have good and exciting presentation items to show, you should be able to use this unique brand of community marketing to not only have a positive impact on your online or offline neighborhood while also building curiosity about your company or whatever it is that you are promoting.