More Marketing for Your Film

We’ve been getting positive feedback on our posts that examine marketing tools, so with this blog entry we are continuing doing so.

SEO (Search Engine Optimization) is a vast topic that endless eBooks have been written about. Some important key takeaways in regards to SEO is the suggestion not to try to game the system in seeking a first page position. Follow all the best practices when developing content for your website. Try to have a thesis stated up front and then proceed to prove it or illuminate.

The key is that paragraph to paragraph you have material that stays focused. Also, making numbered lists have been shown to be as of this writing, desired by search engines. This could change any minute so the key to good SEO is tracking what at any particular moment is the most transparent and useful way to design content for your website or blog.

Writing useful content can be in direct correlation with being profitable because your audience is seeking information that could relate to your industry, so the more authentically you communicate with them, the more likely they will be to buy from you.

Got a Film to Promote? Have You Considered Dark Social?

The Importance of Dark Social in Communication

This is important to know because at the present time these words were written, Dark Social is responsible for an estimated 50 – 80 percent of all Social Media. That makes Dark Social all the more important. The problem is that up until fairly recently it was not possible to track Dark Social analytics as it is possible with other forms of social.

Even Texting is a Form of Dark Social

A form of social media is considered to be Dark Social when the reader makes a copy of a URL of some sort and shares it with another person via their choice of popular means including WhatsApp, Facebook Messenger or WeChat. Even a SMS text ways of sharing falls under the heading of Dark Social.

It Could Come Back to Bite You

Many believe that Dark Social will overtake conventional Social Media because of the desire for private messaging. The reason is that individuals are becoming aware of oversharing in a public platform that could come back to bite them.